The Last Shot




Creative Development
Live Action
Social Content

For the brand’s 30th Anniversary, the brief was clear: re-establish a connection between Jordan and its performance roots. In partnership with AKQA, we produced 'The Last Shot' — a fully immersive and interactive LED half court that transforms to recreate Michael Jordan’s greatest moments.

Voted the #1 Experience of All Star Weekend by, called the world’s greatest basketball court by Wired Magazine, and winner of 4 Cannes Lions, the Experience was extended to 3 additional locations around the globe: Paris, Shanghai and Tokyo. Over 6000 consumers trialled shoes, over 35,000 fans experienced it live resulting in social takeaways that reached millions and delivered record-breaking success metrics for the Brand.

An epic, totally immersive experience that allowed consumers to literally step into Michael Jordan’s shoes. Participants could choose to reenact one of his most memorable “last shots,” one from the 1982 NCAA Finals game and the other from Game 6 of the 1998 NBA Finals, with a third, create-your-own-legacy opportunity. Brought to life through an immersive experience, consumers felt they were in the game, on the court and had their own personal moment to shine.

Behind the Scenes