Motorola

Razr

Client

Motorola

Disciplines

Strategy
Campaign Development
Design
Animation
CG / 3D
Digital Content
Social Content
Photography
Wallpapers
Ringtones

Los York was tapped by Motorola to relaunch a cultural icon, the Moto Razr, to a totally new audience. The result was a design-centric campaign that positioned the device as a luxury good for someone who craves the space between the past and the future.

Behind the scenes