Motorola

Edge 3 Global Campaign: Find Your Edge

Client

Motorola

Disciplines

Creative Direction
Design
Editorial
Live Action
Post Production
VFX

Motorola partnered with Los York to launch the global Motorola Edge franchise, a line of premium tier devices. Our team developed a cross platform campaign centered around the FIND YOUR EDGE and executed end to end. The campaign positioned Motorola as a legitimate competitor, to the likes of iPhone and Galaxy, earning more than 2 billion impressions in the weeks after launch.

Behind the Scenes

End to End: Los York
Managing Director, Partner: Melina Osornio-Andrade
Executive Creative Director: Scott Hidinger
Creative Directors: Adam Alshin, Laura Pol, Ergin Kuke, Ian Liu
Art Director: Emily Davis, Radu Pose, Sofia Magdalena Gahn
Executive Producer: Eric Zapakin
Producers: Jake Hibler, Michael Early, Mariana Suarez
Brand Partner Rachael Ehrlich
CG Supervisor: Carl Stern
Copywriters: Ellen Houlihan, Adam Peterson, Katy Hamilton, Sara Oakley, Martin Backer
Design Team: Bryan Lee, Sebastian Onufszak, Ana Andreeva, Rick Legorreta, Jon Parr
Animation (3D / 2D) Team: Brandon Fretwell, Steve Dabal, Gokcecan Gursoy, Steve Savalle, Zach Antell, Manuel Martin, Steve Wolf, Max Krone, Joe Myers, Terry Lush, Dan Darling, Rudy Taege, Rolando Barry, Andrea Philippon, Guido Lanari, Advaldo Vieiro, Danesh Taraporevala, Germano Mombach, Vitor Mancini, Jhonathan Oliveira, Federico Leggio Filiberto Chiarinelli, Michael Dobbs, Ronaldo Amador, Paul Goldsmith, Parker Schmidt, Mark Thorsen, Eduardo Escanho
Lead Editor: Emma Blackman
Editor: Conner Griffith, Ryan Rakes, Doug Zabroski, Hanna Sturwold
Photographer: Sebastian Guerra
Coordinator: Tara Seewack
Storyboard Artist: Dan Smith, Lee Milby, Steve Wolf, Robert Kalafut

Live Action: Los York
Executive Producer, Partner: Leticia Gurjao
Head of Production: Earl McDaniel
Director: Julia Pitch
Line Producer: Sarah Park
Director of Photography: Manuel Caballero

Music Company: Squeak E Clean Studios
Executive Creative Producer: Michael Gross
Executive Creative Director: Rob Barbato
Creative Director: Julie B Nichols
Senior Producer: Max Taylor
Composers: Zac Colwell, Charlie White, Harry Frost
Additional Music Supervision and Clearance: Michael Gross, Emily Weinstein
Senior Sound Designer & Engineer: Drew Fischer
Additional Sound Design: Suat Ayas
Senior Post Producer: Angelina Phengphong