Nike

Bra Club

Client

Nike

Disciplines

Live Action
Direction
Production
Direction
Social Content
Digital Content

Through a series of honest conversations, we showed how Nike is revolutionizing the sports bra. Making it possible for every type of athlete, of any body type, to pursue their performance goals.

Digital

The films were used across Nike's social media channels, and on the "Find Your Nike Sports Bra" web page.

Behind the scenes

Nike
Senior Producer: Karl Lunan
Senior Creative Producer: Mariana Bukvic
Designer: Kim Luis
Senior Writer: Sarah Ostaszewski
Digital Brand Marketing: Nicole Williams
Brand Marketing Specialist: Catherine Fitzsimmons

Los York
Directors: Seth Epstein, Morgan Parfrey & Anastasia Arten
Executive Producer: Leticia Gurjao
DP: Sterling Adgate
Line Producer: Nicole Pasminski
Production Supervisor: Morgan Stump
Asst. Production Supervisor: Deana Deatherage
1st AD: Julianne Maiello
2nd AD: Kendall Wilmot
Producer: Brian Keegan
Editor: Are Bre Bre
2D Design/Animation: Dennis Cheung
Assistant Editor: Shawn Bean