SHOTS: Los York Films adds Sinuhe Xavier to their roster of directors

“Los York is a creative home for directors who want to flex all sides of their creativity. Sinuhe is insanely versatile, but he also creates excellent work across every discipline. He’s an all around great storyteller, with a deep knowledge and love for adventure that comes across in every conversation.” says Seth Epstein, CEO/Director at Los York.Xavier’s high profile collaborations include Jeep, Ford, Toyota, BMW, Tag Heuer, Jaguar, Land Rover, Bentley, Nike, Burton, Gillette, and EA Games. He’s the recipient of multiple Clio Awards: earning one for his work on

Danny Boyle’s 127 Hours, another for his work on Wild with Reese Witherspoon in 2015, and again for Nike’s 2016 Speed Drops campaign.

Beyond film, Xavier has evolved into an influencer of outdoor and automotive culture. He worked with Deus ex Machina and Cool N Vintage to produce Parking lot D’elegance, a new take on the stodgy automotive showcase Concours d’Elegance.

Beginning his career in front of the lens as a professional ski mountaineer for The North Face, Xavier’s unique filmmaking trajectory distinguishes him from the pack. His storytelling is rooted in years of expertise facing the harshest environments, such as his off-road experiences charting the Utah Traverse and tackling the most demanding portion of the continental divide as a part of the Land Rover’s 25th Anniversary Great Divide Expedition.

“Early on in life I had great appreciation for landscapes, growing up between Montana and Colombia. When it comes to filmmaking I feel like the location is just as important a talent as the main actor or hero car. And in ski mountaineering there’s no room for games. So I feel a deep need to be true to myself and my clients’ needs.” Xavier says.

His approach covers the spectrum of production: from leading a crew of 60 through the volcanic region of Chile, to leading nine crewmembers—client and agency included—on a shoot 200 miles above the arctic circle.

Regarding filmmaking in a post Covid-19 world, Xavier adds: “With the full service studio such as Los York behind me, we can implement new ways to cut down on redundancy and reduce the risk of contact with unnecessary vectors when shooting on location. We also have the power to create full CG spots with a 100% live-action feel, all with the director’s input and supervision.”

Los York Executive Producer Leticia Gurjao says. “Sinuhe is a true explorer with a natural ability to adapt. He has shot in over 35 countries and 6 continents. His adventurous spirit naturally influences his creative style and it translates into his work.’’