Shane Griffin

Champs Sports

Client: Champs Sports

Agency: Translation NY

Produced At: Method Studios

Credits :
Design & Direction : Shane Griffin & Jon Noorlander
Producer : Christos Mountzouros
Animation : Jon Noorlander, Johnny Likens.
3D : Yuri Serizawa, Ivan Guerrero Sari Rodrig, Jeongyeon Son,
Compositing : Yuri Serizawa, Shane Griffin, Jon Noorlander.

Method Studios & Translation NY took over the Champs Sports Instagram with a series of intricate animated sneaker spots, showcasing a new range of sneakers available for the holiday season.

Taking various snowflake shapes, Methods team in New York created 5 individual spots exploring the textural quality and colorways to these new sneakers. Symmetrical patterns and quick edits play front & center in this super-slick montage.