Dexton Deboree

Jordan Gallery

360 Campaign

Art & Basketball collide in this 360 campaign, bringing to life Blake Griffin’s Explosive game play through fine art and a range of dynamic content for all screens.

Dexton developed the initial concept, wrote, directed and oversaw the entire campaign - which included a short documentary film, a range of design-driven and documentary-style digital and social content, and a fully CG art gallery brought to life in Facebook Canvas that displayed fine art by James Roper in the latest marketing effort for the 5th iteration of the wildly popular Super.Fly 5 sneaker.

Case Study